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What is Marketing Management Fundamentals about?

Marketing is the process of creating, delivering, and capturing value for customers while meeting their needs profitably. It encompasses various domains including goods, services, events, and ideas, and is influenced by factors such as technology, globalization, and social responsibility. Effective marketing management involves understanding customer needs, targeting specific markets, and developing strategies that foster strong relationships and create superior value.

Author

Saif Hossain

Language

EN