Can I read International Business Themes And Issues In The Modern Global Economy,debra Johnson on EtoBox?

International Business Themes And Issues In The Modern Global Economy,debra Johnson by Debra Johnson and Colin Turner is a book available to read on EtoBox.

What is International Business Themes And Issues In The Modern Global Economy,debra Johnson about?

<p>With a challenging new approach to its subject matter, this book addresses international business with globalization as its underlying theme. By illustrating globalization as a phenomenon that is fundamentally altering corporate strategy, this book critiques the complexities of globalization and its impact on international business. By doing so, it is entirely unlike other books on the subject.<BR>International Business addresses subjects often neglected by other books, such as MNEs, SMEs and the information economy, while encouraging business students to develop a more international perspective and discard parochial tendencies. With this lucid approach, International Business provides students with an integrated overview of the field that is both theoretical and highly practical.<BR>Case-studies include&#58; <BR>&middot; aiding the globalization of SMEs&#58; the OECD's Bologna Charter<BR>&middot; China and the WTO<BR>&middot; the pharmaceutical industry and the developing world<BR>&middot; RUGMARK&#58; social labelling in action<BR>&middot; the Argentinian financial crisis<BR>&middot;environmental profile of Matsushita Electrical Industrial Company.</p>

Author

Debra Johnson and Colin Turner

Publisher

ROUTLEDGE TAYLOR & FRANCIS GROUP

Published

2003

Language

EN

ISBN

9780203637531

Subjects

Business, Economics, Management