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Managing Profitable Customer Relationships by Avinash Tanawade is a document available to read on EtoBox.

What is Managing Profitable Customer Relationships about?

1. The document defines marketing as managing profitable customer relationships. It outlines the marketing process as understanding customer needs, designing a customer-driven strategy, implementing a marketing program, capturing value from customers to create profits and relationships. 2. It discusses the importance of understanding needs, wants and demands of customers and the key concepts of segmentation, targeting and positioning. It also covers the marketing mix and different philosophies for a custo

Author

Avinash Tanawade

Language

EN