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About this Business, Management and Accounting article
Just when you thought it was safe to go back into the Web: Marketing meets Web 2.0, social media, and creative consumers by Leyland F. Pitt; Pierre Berthon is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Leyland F. Pitt; Pierre Berthon
- Publisher
- Elsevier Science; Elsevier ; Elsevier BV (ISSN 0007-6813)
- Published
- 2011
- Field
- Business, Management and Accounting (Social Sciences)