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Marketing Mix Impact on Buying Decisions by International Journal of Innovative Science and Research Technology is a document available to read on EtoBox.

This document summarizes a study on the effect of marketing mix (product, price, location, promotion) on buying decisions at the Djaya Market in Mampang Prapatan, South Jakarta during the COVID-19 pandemic. The study aims to analyze how marketing mix impacts buying interest as an intervening variable and ultimately buying decisions. Observations found the market was quiet with few visitors due to the pandemic. The study develops hypotheses about each marketing mix element

Author

International Journal of Innovative Science and Research Technology

Language

EN