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About this Business, Management and Accounting article
Why pass on viral messages? Because they connect emotionally by Angela Dobele; Adam Lindgreen; Michael Beverland; Joëlle Vanhamme; Robert van Wijk is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Angela Dobele; Adam Lindgreen; Michael Beverland; Joëlle Vanhamme; Robert van Wijk
- Publisher
- Elsevier Science; Elsevier ; Elsevier BV (ISSN 0007-6813)
- Published
- 2007
- Field
- Business, Management and Accounting (Social Sciences)