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ChatGPT vs MBA Students: Innovation Race by tenawik168 is a document available to read on EtoBox.

A recent experiment by Wharton professor Christian Terwiesch reveals that ChatGPT can generate product ideas faster, cheaper, and more efficiently than MBA students, producing 200 ideas in just 15 minutes. The average purchase probability for ChatGPT-generated products was 47%, surpassing the 40% for human ideas. Terwiesch suggests that generative AI should be viewed as a

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tenawik168

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EN