About this document
Principles of Marketing Course Outline by laejosie is a document available to read on EtoBox.
The course outline for Principles of Marketing (MRK 2114) at Makerere University Business School outlines the curriculum for second-year students in various programs, focusing on essential marketing concepts and practices. The course aims to provide an integrated understanding of marketing processes, consumer behavior, and the application of marketing strategies, with a mix of lectures, discussions, and case analyses. Assessment includes coursework and a final exam, with a strong emphasis on attendance and
- Author
- laejosie
- Language
- EN