Can I read Cases in Strategic Marketing on EtoBox?

Cases in Strategic Marketing by Rosenthal, David, Brown, Lew G., Rosenthal, David W. is a book available to read on EtoBox.

What is Cases in Strategic Marketing about?

Cases in Strategic Marketing offers case studies that provide a variety of strategic marketing situations which cover the spectra of large and small, public and private, product and service, domestic and international companies. It also includes appendices covering case analysis, financial analysis, and oral presentations. Thus, this casebook is the ideal companion for a strategic marketing course.

Author

Rosenthal, David, Brown, Lew G., Rosenthal, David W.

Publisher

Upper Saddle River, NJ: Prentice Hall

Published

2000

Language

EN

ISBN

9780130863591

Subjects

Management, Business, Marketing