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DTC Study 2012 by drewguarini is a document available to read on EtoBox.

What is DTC Study 2012 about?

The document discusses findings from a 2012 study on direct-to-consumer (DTC) pharmaceutical advertising. It provides data on topics like DTC ad spending, information seeking behaviors, generic drug use, and interactions between patients and doctors regarding advertised drugs. The study found that while DTC advertising is declining, more patients are discussing advertised drugs with their doctors and taking generic drugs when available to reduce costs.

Author

drewguarini

Language

EN