About this document
Lifebuoy Roti Reminder Campaign Analysis by Naresh Kumar is a document available to read on EtoBox.
Hindustan Unilever Limited promoted its Lifebuoy soap brand at the large Kumbh festival through an innovative campaign where rotis served at dhabas and hotels were stamped with a message reminding people to wash their hands with Lifebuoy. The company partnered with over 100 food establishments to have special heat stamps imprint over 2.5 million rotis with the reminder. This provided large exposure to promote hygiene and the soap brand to the predominantly rural festival audience at a low cost.
- Author
- Naresh Kumar
- Language
- EN