About this document
A Study On The Buying Behaviour: of Generation Z Consumers by itaunja071995 is a document available to read on EtoBox.
This research proposal aims to study the online buying behavior of Generation Z consumers in Lucknow, focusing on their demographic profile, influencing factors, and the role of social media and influencers. It identifies a critical gap in existing research, particularly in Tier-2 cities, and outlines specific objectives and hypotheses to guide the study. The methodology includes a mixed-method approach with quantitative surveys and qualitative interviews, targeting 400 respondents over a six-month period.
- Author
- itaunja071995
- Language
- EN