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Threads: Consumer Perception Analysis by Ái Nhân Trần Thị is a document available to read on EtoBox.
What is Threads: Consumer Perception Analysis about?
The work project investigates how Threads, a social media platform by Meta, can successfully position itself in the competitive landscape against platforms like Twitter/X, Facebook, Instagram, and TikTok. It employs various analytical methods, including perceptual mapping and conjoint analysis, to understand consumer preferences and willingness to pay, ultimately aiming to formulate effective strategies for Threads
- Author
- Ái Nhân Trần Thị
- Language
- EN