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Consumer Buying Behavior in Two Wheelers by Kumar Nair is a document available to read on EtoBox.

What is Consumer Buying Behavior in Two Wheelers about?

The document discusses consumer buying behavior of two-wheelers in India. It notes that the two-wheeler industry is the second largest in the world and production in India is expected to reach 17.85 million by 2011-2012. It may export 1.39 million two-wheelers in 2010-2011. The types of two-wheelers include scooters, bikes, and mopeds. Factors influencing buying behavior include cultural, social, personal, and psychological factors. Features like mileage, looks, after-sales service, technology, comfort, and

Author

Kumar Nair

Language

EN