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Truth About What Customers Want, The by Michael R. Solomon is a book available to read on EtoBox.

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<p><P>Customers demystified! How you can move them to buy...buy more...and keep on buying! </P> <ul> <li> <P>The truth about what customers really want, think, and feel</li> <li> <P>The truth about keeping current customers happy&mdash;and loyal</li> <li> <P>The truth about the newest trends and advances in consumer behavior</li></ul> <P>&nbsp;</P> <P>Simply the best thinking</P> <P>THE TRUTH AND NOTHING BUT THE TRUTH</P> <P>&nbsp;</P> <P>This book reveals 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers</P> <P>&nbsp;</P> <P>&ldquo;Michael Solomon&rsquo;s <i>The Truth About What Customers Want</i> contains great insights into consumer behavior and is a must-have tool for anyone working in a consumer-driven field. His 50 truths take the guesswork out of marketing intelligence and give insight into navigating today&rsquo;s technology-driven world.&rdquo;</P> <P>Tim Dunphy, Senior Marketing Manager, Consumer Insights, Black &amp; Decker</P> <P>&nbsp;</P> <P>Introduction ix</P> <P>Truth 1 Your customers want a relationship, not a one-night stand 1</P> <P>Truth 2 Design it, and they will come 5</P> <P>Truth 3 Sensory marketing&ndash;smells like pr

Author
Michael R. Solomon
Publisher
Upper Saddle River, N.J.: FT Press
Published
2008
Language
EN
ISBN
9780131360594
Subjects
Business, Marketing, Management

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