Opening book details…
Can I read Truth About What Customers Want, The on EtoBox?
Truth About What Customers Want, The by Michael R. Solomon is a book available to read on EtoBox.
What is Truth About What Customers Want, The about?
<p><P>Customers demystified! How you can move them to buy...buy more...and keep on buying! </P> <ul> <li> <P>The truth about what customers really want, think, and feel</li> <li> <P>The truth about keeping current customers happy—and loyal</li> <li> <P>The truth about the newest trends and advances in consumer behavior</li></ul> <P> </P> <P>Simply the best thinking</P> <P>THE TRUTH AND NOTHING BUT THE TRUTH</P> <P> </P> <P>This book reveals 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers</P> <P> </P> <P>“Michael Solomon’s <i>The Truth About What Customers Want</i> contains great insights into consumer behavior and is a must-have tool for anyone working in a consumer-driven field. His 50 truths take the guesswork out of marketing intelligence and give insight into navigating today’s technology-driven world.”</P> <P>Tim Dunphy, Senior Marketing Manager, Consumer Insights, Black & Decker</P> <P> </P> <P>Introduction ix</P> <P>Truth 1 Your customers want a relationship, not a one-night stand 1</P> <P>Truth 2 Design it, and they will come 5</P> <P>Truth 3 Sensory marketing–smells like pr
- Author
- Michael R. Solomon
- Publisher
- Upper Saddle River, N.J.: FT Press
- Published
- 2008
- Language
- EN
- ISBN
- 9780131360594
- Subjects
- Business, Marketing, Management
Other editions & translations
More by Michael R. Solomon
Browse all works by Michael R. Solomon
Similar books
- Truth About Negotiations: " You May Want To Make The First Offer " (Truth About) — Leigh L. Thompson (2008)
- Why Customers Don't Do What You Want Them to Do - and What to Do About It — Ferdinand F. Fournies (1994)
- User Experience Research : Discover What Customers Really Want — Spencer Murrell Marty Gage (2022)
- The Truth About Avoiding Scams (Truth About) — Steve Weisman (2008)
- What Customers Really Want : How to Bridge the Gap Between What Your Organization Offers and What Your Customers Crave — Scott McKain (2005)
- The Truth About Smoking (Truth About) — Series: IFT Press (2005)