About this document

Social Media by LashPrabhaSekar is a document available to read on EtoBox.

This document provides an introduction and overview of a study on the impact of social media on consumer behavior. It discusses how social media has changed communication methods between buyers and sellers. The objectives are to study factors influencing consumer purchases through social media ads, identify suitable products for social media marketing, and determine the best social media platform preferred by consumers. The scope covers examining how social media affects general public purchasing decisions

Author

LashPrabhaSekar

Language

EN