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Indian Wrist Watch Market Analysis by Akshay Bhonagiri is a document available to read on EtoBox.
What is Indian Wrist Watch Market Analysis about?
The Indian watch industry is worth over Rs. 10,000 crore annually and grows at an average rate of 8% per year. Titan controls 60% of the market, followed by Citizen at 20% and Timex at 18%. Titan targets the mass market, mid-premium, and luxury segments. It positions itself as a gifting brand and one that matches lifestyle. Timex targets the upper class and positions itself as innovative. Citizen targets urban populations and positions itself as trendy and eco-friendly. Rolex segments the market demographic
- Author
- Akshay Bhonagiri
- Language
- EN