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What is Branding about?

This study compares consumer behavior toward Nestle and Cadbury chocolates. The objectives are to understand the impact of brands on consumer behavior, assess customer satisfaction levels and preferences between the brands, and increase customer satisfaction by fulfilling needs. A literature review discusses factors influencing consumer behavior like personality, online interactions, motivation type, and cognition level. The research methodology describes a survey design, 100-person sample selected through

Author

Pankaj Kathayat

Language

EN