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Data Science for Online Sales Analysis by Elsa Margarida Loureiro is a document available to read on EtoBox.

What is Data Science for Online Sales Analysis about?

This document summarizes a data science project analyzing online sales data from a luxury goods company. The team explored the data to understand customer behavior and identify factors influencing online purchases. They analyzed variables, looked for relationships between factors, and tested several models to best predict customer purchasing. The mixed naive Bayes model produced the best results for classification of purchasing behavior. The analysis confirmed patterns in customer access and provided insigh

Author

Elsa Margarida Loureiro

Language

EN