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Unit 4 - Designing and Implementing Brand Marketing Programs - p1-3 by Quyên Nguyễn is a document available to read on EtoBox.

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The document outlines the principles of brand creation and management, focusing on the selection of brand elements that build brand equity. It details criteria for choosing brand elements such as memorability, meaningfulness, likeability, transferability, adaptability, and protectability, along with examples and tactics for effective branding. Additionally, it emphasizes the importance of various brand elements including names, URLs, logos, characters, slogans, jingles, and packaging in establishing a stron

Author

Quyên Nguyễn

Language

EN