About this document
Understanding Consumer Behavior Dynamics by Orefile Pula is a document available to read on EtoBox.
This document provides an overview of consumer behavior, including the nature, types, roles, activities, and factors that influence consumer decision-making. It discusses that consumer behavior involves all activities before, during, and after purchase. There are different types of consumers (business, individual) and roles (selector, payer, user). Activities include physical (visiting stores), mental (assessing product fit), and individual factors like motivation, perception, and attitudes also influence d
- Author
- Orefile Pula
- Language
- EN