Can I read Marketing Research Lesson Plan on EtoBox?
Marketing Research Lesson Plan by ScribdTranslations is a document available to read on EtoBox.
What is Marketing Research Lesson Plan about?
The lesson plan outlines a course on marketing research at the Universidade Estadual da Bahia, focusing on its definition, objectives, and processes. The general objective is to emphasize the importance of marketing research in decision-making, while specific objectives include defining marketing research and analyzing its cost-benefit. The course employs expository lectures and suggests group activities for deeper exploration, with a bibliography of key texts in marketing research.
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- ScribdTranslations
- Language
- EN