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What is E-Business and E-Commerce Overview about?

This chapter introduces e-business and e-commerce. It discusses how digital technologies have impacted traditional businesses and led to new opportunities through e-business models. The chapter outlines key learning outcomes which are to define e-business and e-commerce, understand reasons for adoption and barriers, and identify challenges of managing e-business. Several innovative early e-businesses are highlighted that demonstrated new business models and communications approaches. The chapter also discus

Author

Tú Anh Nguyễn

Language

EN