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Organization & Marketing Organization And Marketing by PETER SPILLARD, Spillard, Peter., Peter Spillard is a book available to read on EtoBox.
What is Organization & Marketing Organization And Marketing about?
The book establishes links between Organisation Theory and marketing success. It focuses on the contingencies that determine the pattern of organisational structures which lead to successful marketing strategies. The notion of Organisational Logic is developed in some depth using the Role Matrix as an analytical device. Peter Spillard. Includes Bibliographies And Index.
- Author
- PETER SPILLARD, Spillard, Peter., Peter Spillard
- Publisher
- St. Martin's Press
- Published
- 1985
- Language
- EN
- ISBN
- 9780312587703
- Subjects
- Management, Business, Marketing
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