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About this scholarly article
Esports Extension of a Football Brand: Stakeholder Co-creation in Action? by Bertschy, Marjorie; Mühlbacher, Hans; Desbordes, Michel is a scholarly article available to read on EtoBox.
- Author
- Bertschy, Marjorie; Mühlbacher, Hans; Desbordes, Michel
- Publisher
- Taylor and Francis Group; Informa UK (Taylor & Francis); Routledge; Informa UK Limited (ISSN 1618-4742)
- Published
- 2019
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