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Esports Extension of a Football Brand: Stakeholder Co-creation in Action? by Bertschy, Marjorie; Mühlbacher, Hans; Desbordes, Michel is a scholarly article available to read on EtoBox.

Author
Bertschy, Marjorie; Mühlbacher, Hans; Desbordes, Michel
Publisher
Taylor and Francis Group; Informa UK (Taylor & Francis); Routledge; Informa UK Limited (ISSN 1618-4742)
Published
2019

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