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Behavioral Pricing in E-Commerce by celestin.issou.98 is a document available to read on EtoBox.

What is Behavioral Pricing in E-Commerce about?

This research memorandum explores three pricing strategies—anchored pricing, limited stock, and bundle incentives—across 500 fictional e-commerce shops. The study reveals that cognitive biases significantly affect consumer decisions, with anchoring increasing perceived value by 37% and scarcity messages enhancing conversions by 22%. The paper provides a conceptual framework for applying behavioral pricing in online sales funnels.

Author

celestin.issou.98

Language

EN