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Overview of Green Marketing L Rajeshkumar by Prasad Arjunan is a document available to read on EtoBox.

What is Overview of Green Marketing L Rajeshkumar about?

The document discusses an overview of green marketing. It covers characteristics of green products and benefits of green marketing such as increased revenue, reduced costs, and brand value. It also discusses challenges of green marketing, adoption by firms, and how to implement green marketing through 7 steps. The document provides information on present trends and future of green marketing.

Author

Prasad Arjunan

Language

EN