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Approaching Business Models from an Economic Perspective by Wei, Wei,; Zhu, Wuxiang; Lin, Guiping is a scholarly article available to read on EtoBox.

What is Approaching Business Models from an Economic Perspective about?

-- Approaching Business Models from an Economic Perspective examines business model logic and explores the model from different aspects including definition, design, functionality, elements, and self-sustaining logic. It explains the essence and core elements of a business model and unlocks its mysteries, helping transform business model practices into an expedient set of theories that in turn facilitate application in real scenarios. -- The book explores the logic behind the six major elements and enables entrepreneurs to study and implement business model theory and make decisions confidently based on a compelling logic. Moreover, it demonstrates through an array of convincing examples that a transaction structure and its six elements follow the principles of increasing transaction value, reducing transaction costs, and mitigating transaction risks

Author

Wei, Wei,; Zhu, Wuxiang; Lin, Guiping

Publisher

Springer Berlin Heidelberg

Published

2013

Language

EN

ISBN

9783642310232