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What is Media Richness Hierarchy Explained about?

Media richness theory, developed in 1984, proposes that communication mediums can be evaluated based on their ability to facilitate shared understanding between parties. It assigns a hierarchy to mediums based on their capacity for instant feedback, conveying multiple cues simultaneously like tone of voice and body language, use of natural language, and personal focus. More rich mediums like face-to-face communication are best for complex or ambiguous discussions while leaner mediums can effectively convey

Author

Arunava Basu Ray

Language

EN