About this document
Abou Shakra: Growth and Innovation Strategies by Yahya Saifuddin is a document available to read on EtoBox.
Abou Shakra has maintained a product-oriented focus on providing good service and increasing customer value over keeping costs low. However, to remain competitive as tastes change and competition rises, they should develop a high-growth strategy including more advertising, expanding locations, and innovating their menu to attract new customers to non-traditional cuisines. Their legacy will not continue without adapting to increasing demand for variety and innovations in food.
- Author
- Yahya Saifuddin
- Language
- EN