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Designing Marketing Channels & Value Networks by Phương Thảo Nguyễn is a document available to read on EtoBox.
What is Designing Marketing Channels & Value Networks about?
The document outlines the key concepts of marketing channels and value networks, emphasizing their roles in making products available for consumption. It discusses the functions of marketing channels, strategies for designing and managing them, and the challenges faced in e-commerce and m-commerce. Additionally, it covers the decision-making process for channel design, integration, and management, including the evaluation of channel alternatives and conflict resolution methods.
- Author
- Phương Thảo Nguyễn
- Language
- EN