Can I read Marketing of Engineering Services (Engineering Management) on EtoBox?

Marketing of Engineering Services (Engineering Management) by Scanlon, Brian is a book available to read on EtoBox.

What is Marketing of Engineering Services (Engineering Management) about?

This title provides guidelines on what should constitute marketing in an engineering environment and how its various aspects can be tackled from a practical standpoint. It is particularly relevant to those aspiring to positions in general management and fills an important gap in the training of professional engineers.

Author

Scanlon, Brian

Publisher

Thomas Telford : [Online] : ICE Virtual library Book s

Published

1988

Language

EN

ISBN

9780727739704

Subjects

Engineering, Mathematics, Marketing