Skip to content

Opening book details…

About this document

Bridging the Digital Divide at BOP is a document available to read on EtoBox.

This document discusses bridging the digital divide to create digital opportunities for those at the bottom of the pyramid (BOP) in emerging Asian countries. It notes that while internet usage is still low among the BOP, mobile phone access and familiarity is surprisingly high. The document suggests starting with more-than-voice uses of mobile, as ownership of mobile terminals is growing and they are increasingly capable of supporting such applications. This could help transition users from voice-only to di

Language
EN