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Marketing of Agricultural Produce in India: Problems and Prospects by Sajad A. Saraf; Jahangir Ali; F. A. Bahar; S. Sheraz Mahdi is a book available to read on EtoBox.

What is Marketing of Agricultural Produce in India: Problems and Prospects about?

The new trend is market-driven production rather than productionpropelled marketing. With the implementation of a second green revolution, improving farm family living standards, eliminating hunger in India and eradicating poverty in India in the shortest possible amount of time, agricultural marketing and exports of agricultural commodities are becoming more important than ever before. About two to three decades ago, marketing systems faced different challenges. Today, marketing systems face quite different challenges. The Indian agriculture, too, remains the cornerstone of its economy in the twenty-first century. Marketing farm products has undergone many phases, from bartering to online marketing, as well as changing demographics of the agricultural sector and its output. Due to diversity in regional, technological, attitude, economic and political parameters, comprehensive marketing strategies are becoming more challenging to implement. There is a growing demand for quality food due to an increasing population. It is becoming increasingly important to ensure adequate production and marketing globally. The increased agricultural production has thrown new challenges to the Indian

Author

Sajad A. Saraf; Jahangir Ali; F. A. Bahar; S. Sheraz Mahdi

Publisher

Springer International Publishing Springer

Published

2022

Language

EN

ISBN

9783031092176

Subjects

Nature, Management, Agriculture