Can I read Attracting Investors : a Marketing Approach to Finding Funds for Your Business on EtoBox?

Attracting Investors : a Marketing Approach to Finding Funds for Your Business by Kotler, Philip, Kartajaya, Hermawan, 1947-; Young, S. David, 1955- is a book available to read on EtoBox.

What is Attracting Investors : a Marketing Approach to Finding Funds for Your Business about?

ix, 246 pages ; 24 cm, \"In Attracting Investors, marketing guru Philip Kotler teams up with Hermawan Kartajaya and S. David Young to offer a practical, marketing-based approach to raising capital. Packed with crucial insight for everyone from CEOs and entrepreneurs to finance students, the book shows readers how to apply the fundamental techniques of modern marketing to the vital task of raising capital. The authors demonstrate how companies can target prospective investors and how best to highlight the strengths of the business as an investment.\"--Jacket, Includes bibliographical references and index, Marketing to investors and lenders : what the capital markets want -- Raising capital : an overview of your alternatives -- Early-stage financing : the role of business angels -- Private equity : unleashing your company's potential value -- Lenders : raising funds from banks and other financial institutions -- Strategy : how to win investors' mind share -- Tactic : how to win investors' market share -- Value : how to win investors' heart share -- Get your marketing right!

Author

Kotler, Philip, Kartajaya, Hermawan, 1947-; Young, S. David, 1955-

Publisher

Hoboken, N.J. : Wiley

Published

2004

Language

EN

ISBN

9780471682868

Subjects

Business, Management, Finance