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What is Understanding Customer Loyalty Types about?

Customer loyalty is a positive relationship between a customer and business that drives repeat purchases. It results from customer satisfaction with positive experiences and the overall value received from a company. There are four types of customer loyalty: hardcore loyal always purchase the same brand; split loyal are loyal to two or three brands; shifting loyal change brands when unsatisfied; and switchers have no brand loyalty and purchase based on price.

Author

Faruk Chowdhury

Language

EN