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What is Unique Bookstore Brand Strategy Guide about?

This document proposes a brand strategy for a new print-focused bookstore called On Reserve. The store would offer an obscure book collection, lounge and reading areas, cafe, free WiFi, printing services, and rentable study spaces. It would target students, creatives, intellectuals seeking an alternative to chain stores. The brand identity emphasizes being vintage, obscure, studious, and intimate. On Reserve would promote membership benefits and host author events to develop customer loyalty and engagement

Author

Laura Letitia Moen

Language

EN