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Wildcraft: Premium Outdoor Gear Overview by madhu is a document available to read on EtoBox.

What is Wildcraft: Premium Outdoor Gear Overview about?

Wildcraft is an Indian lifestyle and retail company that produces premium adventure apparel and accessories. It targets young urban men and women from upper-middle class families. Wildcraft has over 40 exclusive stores and a network of over 100 shop-in-shops across 50 Indian cities, giving it a niche in the growing Indian outdoor gear market. However, as a relatively new company, Wildcraft has limited market share compared to industry leaders and faces threats from international brands and duplicate product

Author

madhu

Language

EN