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1. Ra-One had a marketing budget of Rs. 52 crore, an unprecedented amount for an Indian film, with Rs. 15 crore spent on online advertising alone. 2. It utilized multiple innovative marketing strategies like merchandising, video games, comics and global premieres to generate buzz and engage fans. 3. Selling rights to distributors and studios before release earned the film Rs. 132 crore upfront.

Author

Mridul Greenwold

Language

EN