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Understanding Student Decision-Making by trantran2210205 is a document available to read on EtoBox.

What is Understanding Student Decision-Making about?

The document discusses the decision-making process of students when choosing higher education institutions, highlighting a five-stage model that includes problem recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. It emphasizes the importance of both internal factors (such as student characteristics) and external influences (like family and peers) in shaping student choices. Additionally, it notes that students often rely on word-of-mouth information to reduc

Author

trantran2210205

Language

EN