Can I read Research Methods and Data Analysis for Business Decisions: A Primer Using SPSS (Classroom Companion: Business) on EtoBox?

Research Methods and Data Analysis for Business Decisions: A Primer Using SPSS (Classroom Companion: Business) by James E. Sallis, Geir Gripsrud, Ulf Henning Olsson, Ragnhild Silkoset is a nonfiction available to read on EtoBox.

What is Research Methods and Data Analysis for Business Decisions: A Primer Using SPSS (Classroom Companion: Business) about?

This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.

Who reads Research Methods and Data Analysis for Business Decisions: A Primer Using SPSS (Classroom Companion: Business)?

Author

James E. Sallis, Geir Gripsrud, Ulf Henning Olsson, Ragnhild Silkoset

Publisher

Springer International Publishing AG

Published

2021

Language

EN

ISBN

9783030844219

Category

nonfiction

Subjects

Computer Science, Business, Science