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Kotler 17e Accessible Powerpoint 04 by Sharmin Akter Keya is a document available to read on EtoBox.

What is Kotler 17e Accessible Powerpoint 04 about?

Chapter 4 of the Strategic Marketing document focuses on analyzing business markets, detailing the organizational buying process and the roles within the buying center. It outlines the stages of decision-making in business-to-business transactions and emphasizes the importance of developing effective marketing programs to attract and retain business customers. Additionally, it discusses managing communication and relationships with customers in institutional and government markets.

Author

Sharmin Akter Keya

Language

EN