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Strategic Public Relations Leadership; 2 by Paul E. Willis; Anne Gregory is a nonfiction available to read on EtoBox.

What is Strategic Public Relations Leadership; 2 about?

Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a strategic contribution, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contribution to organisational effectiveness, while also setting out the specific capabilities public relations leaders must exhibit to operate at the highest levels of the organisation. This edition further develops the pioneering approach to integrating thinking around public relations, leadership, and strategy. It has been updated comprehensively to address contemporary developments and introduce new research and fresh perspectives from the authors. New to this edition are insights from Chief Executives on what they expect from public relations leaders and a comprehensive set of capabilities which scope th

Who reads Strategic Public Relations Leadership; 2?

Author

Paul E. Willis; Anne Gregory

Publisher

Taylor & Francis Group; Routledge

Published

2022

Language

EN

ISBN

9781032027999

Category

nonfiction

Subjects

Business, Management, Economics