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What is Consumer Behavior in Yangon Fashion Shopping about?

This document summarizes a dissertation on consumer behavior in online fashion shopping in Yangon, Myanmar. The dissertation was completed by Aye Myat Mon in partial fulfillment of the requirements for a Professional Doctorate of Business Administration in Information Systems and Enterprise Resource Management from California Intercontinental University in May 2016. The dissertation was reviewed and approved by a committee consisting of Dr. Steven Hess as chair, Dr. Sally Lozada, and Dr. Don Kirk Macon. The

Author

MyoMyanmar

Language

EN