About this scholarly article

Developing an Advertising Plan. James R. Abbey. Le Journal, vol. 69, no. 1, 1992, pp. 43-49. Centre International de Glion, CH-1823 Glion-sur-Montreaux, Switzerland is a scholarly article available to read on EtoBox.

Publisher

SAGE Publications (ISSN 0047-2875)

Published

1992