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Telecom Customer Cross-Selling Analysis by Abdullah Arifin is a document available to read on EtoBox.

What is Telecom Customer Cross-Selling Analysis about?

1. The document discusses using classification algorithms like Naive Bayes Classifier (NBC) and C4.5 to analyze customer data from PT Telkom in Jakarta and determine which customers have potential to purchase new Indihome products. 2. Previous research used NBC and achieved 85.08% accuracy, while this study uses C4.5 and achieves higher accuracy of 88.61%. 3. The goal is to help PT Telkom develop a more effective and efficient cross-selling marketing strategy by targeting customers most likely to purcha

Author

Abdullah Arifin

Language

EN