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Consumers can be categorized into five food personality types: frugal, health-motivated, convenience-seeking, food enthusiast, and eco-conscious, which influence their grocery shopping behaviors and spending. The research indicates that personality traits are significant predictors of consumer choices, alongside traditional demographics like income and household size. As food prices rise, understanding these personalities can help retailers tailor their marketing and engagement strategies to boost sales and

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linhlinhnguyen128

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EN