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Audience Profiling in ICT Research by Aj Claire Isaga is a document available to read on EtoBox.

What is Audience Profiling in ICT Research about?

This document discusses audience profiling for ICT projects. It aims to teach students about researching ICT projects, identifying audience demographics and psychographics. It defines audience profiling as understanding the economic and social characteristics of a target group. Audience profiling is important for crafting unified marketing goals and ensuring efforts are focused on the most profitable audiences. The document distinguishes between demographic profiles based on factors like age, gender, and in

Author

Aj Claire Isaga

Language

EN