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Porter by varsha is a document available to read on EtoBox.

What is Porter about?

The document analyzes the competitive landscape of the Indian fintech sector, focusing on the UPI ecosystem and the market shares of key players: PhonePe, Google Pay, and Paytm. It highlights competitive rivalry, buyer power, and supplier power, with PhonePe leading the market at 48% share, followed by Google Pay at 35% and Paytm at 12%. The analysis emphasizes the high buyer power due to low switching costs and price sensitivity among users.

Author

varsha

Language

EN