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Customer Relationship Management (Briefcase Books Series) by Anderson, Keer is a nonfiction available to read on EtoBox.
What is Customer Relationship Management (Briefcase Books Series) about?
<p><P><b>Tips and Tools for Creating­­and Sustaining­­Profitable, Long-Term Customer Relationships</b><P> In today's impersonal, arms-length marketplace, customer loyalty is rapidly becoming a thing of the past. <i>Customer Relationship Management </i>brings it back to the foreground, providing easy-to-apply solutions and strategies for establishing meaningful bonds with your customers and turning them into reliable, lifelong partners. This latest addition to McGraw-Hill's successful Briefcase Books series provides you with:<P><ul> <li>Practical advice for choosing and implementing a CRM strategy <li>A review of database tools for capturing­­and managing­­valuable customer information <li>Proven techniques for translating an effective CRM strategy to the e-commerce environment <P></ul><P> Even as markets change, effective customer relationship management remains a question of knowing your customers, understanding their wants and needs, and establishing long-term, mutually beneficial relationships. Let <i>Customer Relationship Management </i>supply you with easy-to-apply solutions to your everyday CRM questions, and show you how to design a CRM ap
Who reads Customer Relationship Management (Briefcase Books Series)?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Anderson, Keer
- Publisher
- Briefcase books
- Published
- 2002
- Language
- EN
- ISBN
- 9780071379540
- Category
- nonfiction
- Subjects
- Management, Business, Management & Leadership
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